Ochre
A lookbook shot in a red desert for a menswear label.
Client
Ochre Menswear
Discipline
Lookbook
Year
2024
Ochre makes tailoring in earth colours. For their spring lookbook they wanted the landscape to carry the palette.
We spent three days in a red desert and shot only at the start and end of the day. I chose the location, directed the model and designed the printed book.
The lookbook was printed in a run of 800 and sent to stockists in nine countries.
Remix project