Halden Moto

Halden Moto makes riding jackets in small runs from a workshop in Leeds. They wanted their first campaign to look like the clothes: plain, heavy and made to last.

We shot four riders in one grey studio over a single day, with the bikes as the only props. I directed the shoot, picked the frames and set the type for posters, the lookbook and the shop.

The campaign ran through the winter in print and online. The label sold out its first jacket run in six weeks.